SEO Bloggs

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or "organic" listings. The higher ranked on a search results page the more frequently a website will appear on the first page of the search engine listings, this means more visitors will see your website and in turn you should get a higher volume of visitors which should lead to more sales.

SEO can target different kinds of searches, including image search, local search, video search as well as general searches.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.

Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links.

 

Why get to the top of Goolge searches for your chosen keywords? 

Did you know?  Most people never look past the first page when searching on the internet and in the UK a staggering 89% of searches are carried out through Google (84% on Google.co.uk and another 5% on Google.com)
  • Google 89%
  • Bing 5%
  • Yahoo 3%
  • Others 3%

A website that is not listed on Google is of little value to most organisations. With many millions of results now returned for most searches, it is essential to ensure your site is search engine friendly.

  • Over 50 Million people in the UK use the internet each month
  • 64% of the UK population have researched and bought or used services online within the last 3 months.
  • Over 39 million people using the internet to make purchases
  • 58% of purchase decisions begin on search engines

 

 

What you need to do


  • Analyse the market
  • Look at your competitors
  • Review your website
  • Keyword Analysis
  • Monthly reports

 

Where do people click?

Search Engine Optimisation SEO

These are areas where users looked the most on a screen when making a search on a search eningine.  The area with the most clicks are coloured red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn't attract any fixations. Green box drawn on top of the ads after the study to highlight the advertisements. Note that the ads on the right receive almost no attention, and the two ads at the top receive little compared to the first organic listing.